Digital Marketing Course online in 7 hours
0:00 Introduction 4:06 What is Digital Marketing? 5:53 Digital Marketing Trends 13:13 Importance of Digital Marketing 17:57 Top reasons to learn Digital Marketing 24:48 Channels of Digital Marketing 25:28 SEO 31:18 PPC 37:18 Content Marketing 42:58 Social Media Marketing 52:48 Email Marketing 56:58 Google Analytics 58:58 Conversion Rate Optimization 🔸 Module 2: Search Engine Optimization 1:06:24 Why do you need SEO? 1:11:50 What is Search Engine Optimization? 1:21:40 Types of SEO 1:34:20 How does Search Engine work? 1:42:17 Tactics and Methods 1:49:38 How to optimize Keywords? 1:53:50 Title Optimization 1:58:04 SEO Tools 1:59:40 Guidelines 2:04:40 What is On-Page SEO? 2:04:50 Importance 2:06:20 What are On-Page ranking factors? 2:12:00 Proper insights about On-Page SEO 2:14:00 Best tricks and practices 2:17:40 What is Off-Page SEO? 2:18:40 Importance 2:19:50 Link and Non-link related Off-Page SEO factors 2:24:21 Backlinks 2:25:01 Off-Page vs On-Page SEO 2:25:51 Benefits 🔸 Module 3: Paid Marketing with Google Ads 2:27:01 Concept of Advertisements 2:34:01 Concepts of Paid Search 2:38:17 AdRank 2:44:27 Quality Score 2:50:27 Quality Score Example 2:51:27 Types of Search Queries 2:51:37 Navigational Search Queries 2:52:47 Informational Search Queries 2:53:47 Transactional Search Queries 2:55:47 Why Google Ads 2:56:51 Business Goals 3:03:11 Search Ads 3:04:01 Google Search Network 3:04:51 Google Ads Account Structure 3:05:31 Keyword Match Types 3:07:35 Google Ads Interface 3:07:55 Display Ads 3:10:50 Display Ads Targeting options 3:16:06 Video Ads 3:17:59 App Ads 3:19:28 Shopping Ads 3:21:18 Metrics for SEM 3:28:59 Introduction to Google Ad Sense 3:31:29 Types of Ads 3:41:00 How does AdSense work? 3:43:20 Getting paid AdSense 3:44:59 Methods of Payment of AdSense 3:55:14 Metrics of AdSense 4:00:34 Managing Google Ads 4:01:04 Steps for setting up Paid Campaign 4:01:46 Identify Measurable Goals 4:03:16 Google Keyword Planner 4:15:39 Views Ads in Data Analytics 4:17:49 Multi Chain Funnel Report 4:19:49 Optimization 🔸 Module 4: Social Media Marketing 4:32:32 What is Social Media Marketing 4:34:42 Pillars of Social Media Marketing 4:37:42 Social Media Marketing Tools 4:39:52 Social Media Tips 4:42:22 How to choose the best platform? 🔸 Module 5: Affiliate Marketing 4:43:22 Understand Affiliate Marketing 4:47:12 Key Terminology 4:58:46 How does Affiliate Marketing works 5:0:26 Setting up Affiliate Marketing as Merchant 5:04:42 Setting up Affiliate Marketing as Affiliate 🔸 Module 6: Digital Marketing Planning & Strategy 5:16:05 Why Digital Marketing Plan is necessary? 5:19:01 What is the structure of a marketing plan? 5:28:21 How to make an effective marketing plan? 5:32:43 Best practices 5:35:38 Why do you need a digital marketing strategy? 5:35:58 What is a Digital Marketing Strategy? 5:36:48 How to get started? 5:40:36 Key points to note 5:42:43 How to structure a Digital Marketing Plan? 5:47:21 Tactics to tackle the challenges 🔸 Module 7: Create an IDM Campaign 5:54:31 Need of IDM Campaign 6:00:23 Challenges in IDM 6:05:21 Integrated Digital Marketing Strategies 6:13:16 Examples of IDM Campaign 🔸 Module 8: Digital Marketing Career 6:20:05 Who is a Digital Marketer? 6:24:09 Why choose Digital Marketing? 6:29:17 How to become a Digital Marketer? 6:34:48 Beginner-level Interview Questions 6:52:37 Executive-level Interview Questions 7:12:11 Managerial-level Interview Questions
